Measuring and Maximising Media Effectiveness
The media landscape is one of constant and rapid change. With the continued emergence of digital and social alongside traditional media it is increasingly important for Brands to have certainty in their media strategies and choices. Understanding the use of media across different consumer segments is key to effective customer engagement and business growth. There is no longer a one-size fits all targeting approach as consumers are increasingly grouping into product and activity segments over demographics groups.
The InsightFull Team has a strong background in media and advertising having worked for a variety of media owners. Additionally, Kate is a renowned expert in print media brands who has published and presented papers at global conferences. She continues to work with industry groups looking at future media measurement in New Zealand.
We offer a depth of media consulting and research solutions across: