Paul Dobbin - Shopper Strategist
Known as Dobbo and Initially trained in Whanganui as a graphic designer, Paul Dobbin's career has evolved by always answering a single question... why will this work? It led him into his own design and marketing business at 23 and into agency life at 33. As a BTL specialist, he rose to a trans-tasman Executive Creative Director role and later pivoted into planning and strategy. He has been integral to agency transformation and success throughout. His ability to synthesise data and apply insight to creative solutions in terms of structure and purpose is remarkable. Combined with a practical, commercial understanding his work on large FMCG brands, both supplier and retailer, has earned much praise.
Paul is the owner of an Independant Consultancy called Shopper Lens - Click here to visit Paul's website