The InsightFull Playbook

QUANTITATIVE INTERVENTIONS
  QUALITATIVE EXPLORATION

 Bespoke    Face-to-face & e-Qual
Mini dips (up to 5 questions) In-depths
Category reviews Focus groups
Consumer Intelligence Accompanied shops
Customer Journeys/CX Intercept interviews
U&A Ethnography
Path to Purchase Video and vox pops

Mystery shopper
 Tracking  
Brand health
Media engagement CONSULTING SERVICES 
Advertising effectiveness
Agency Pitch Pack
Mood & sentiment
Strategic workshops
   
Activation workshops 
 Testing
Trend presentations
Ad testing
Coaching and Mentoring
Product testing
Facilitation 
Package testing
Data Strategy
Concept testing
Data Integration