Foodstuffs Testimonial

"Belinda introduced shopper insights to our Merchandise team and changed the way we viewed categories. Her skill in using data and research to understand the shopper, then translating these into insights that could be implemented, catapulted the customer to the centre of all decisions.

Belinda quickly built relationships at all levels of the organisation and her approachable style saw her developing strong relationships with stores, merchandise teams and suppliers. 

Belinda's passionate connection to the shopper drove a step change in performance not possible without key insights"

Former Merchandise Manager | Foodstuffs

Posted: Wed 01 Jul 2020

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